Social Media refers to computer and app-based technologies which encourage the distribution and sharing of ideas, interests, and information via virtual communities.
Social media utilizes online platforms which encourage the creation of user-generated content to facilitate engagement, sharing, and discourse. This content can take the form of short, user-written posts, links to full articles, photos, videos, and more.
Social media allows you to instantly reach your prospects, customers, and stakeholders with a variety of messaging options. Effective utilization of these platforms becomes a representation of your brand, extending your voice within the community while also giving you a strong outlet to leverage your other communications channels.