Media relations encompasses your company’s efforts to connect with editors and journalists, seeking space in print, radio, television, and online in the process. Taken a step further, this also refers to your company’s management of those relationships, constantly positioning your company to be friendly, honest, and newsworthy in the media’s eye.

Media relations can ensure your business receives positive exposure across the various channels of communications at both the regional and national/international levels. Done effectively, this helps your company stay in the public’s eye and positions it to be able to easily reach out to influential figures to be featured when launching a new product/service.