Trade shows are exhibitions which showcase businesses within a specific industry and their latest products/services.
Trade shows bring professionals within a given field together, giving them a platform to demonstrate and discuss their latest offerings. Typically, trade shows are held in large, heavily populated cities, will last more than one day, and are open to the public, provided they pay the predetermined registration costs.
Trade shows provide an opportunity for your business to discuss its most recent products and services with like-minded professionals and with media members alike. At a trade show, you can not only showcase your business, meet with partners, customers, and prospects but also observe furtively your competitors’ activities, giving you valuable market data to either affirm or change your marketing strategies.
References
https://www.merriam-webster.com/dictionary/trade%20show