Your business has to look good online, and you need to make everything available for your customers where they want it, when they want it across a variety of platforms, including computers, phones and tablets.
Design can mean a lot of different things to a lot of different people. To “designers,” it is a body of knowledge with principles and beliefs that guide their mostly artistic endeavors, for arts sake and for (business) profit.
Advertising is how a company encourages people to buy their products and services. Advertisers influence our identity by making ads using techniques to grab people’s attention (stopping power) and can bring new customers and more sales for the business (if done properly).
Marketing is based on thinking about the business in terms of customer needs and their satisfaction. And it does not include developing the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.
Since branding provides the inspiration and direction for other communications, establishing your branding strategy early will help you better understand how to create the right type of engagement throughout the year.