Chair of Branding

Years Experience

Degrees

Leadership Roles

Years Educating

EXPERT

MRI Advisory Council, Chair of Branding

Miro Copic is Chair of Branding of the Market Ready Index^® Advisory Council, responsible for the oversight and direction of Branding. He is the Co-Founder and Principal Partner at Bottomline Marketing LLC, a strategic brand consulting firm that helps companies unlock significant value in their marketing discipline. For over 3 decades he has spent scaling businesses, turning around divisions and relaunching products for billion dollar, multi-national conglomerates.

Recognized in his Field

Accolades directly related to his professional accomplishments, providing the confidence and leadership required to chair Branding for the Advisory Council.

30-year Veteran

Experienced scaling businesses, turning around divisions and relaunching products for billion dollar, multinational conglomerates.

Media Expert

Represents San Diego State University as media speaker on marketing, branding, and business issues in local and national press.

Educated

University of Southern California, Economics, International Relations. Earned MBA and Public Policy joint degree from Harvard University

Professional Experience

Milestones that qualify Miro to serve as the Chair of Branding of Market Ready Index^® Advisory Council.

VP, Marketing,Sales and Product Development,
News Corporation (SKY Latin America)

May 1990

Employee number 13: focus on leading marketing, sales, public relations and product development functions for Newscorp's satellite TV business in Latin America: $21M budget, 6 direct reports, 50+ regionally based employees.
SVP Marketing & Product Management,
Hasbro, Inc.

August 2002

Oversaw a marketing budget of $38 million with a global responsibility for over 13 leading brands. Relaunched Dungeons and Dragons, Magic, the Gathering, the first online game at that time.
Lecturer, San Diego State University

August 2007

Lecturer in the MBA Program teaching Strategic Brand Management and Marketing 101 in the School of Business representing SDSU as media speaker on marketing, branding, and business issues
Co-Founder & Principal Partner, BottomLine Marketing

January 2004

Enable companies to better understand how to use their brand and brand extensions towards accomplishing larger key business milestones.