James White

Chair of Design
Market Ready Index® Advisory Council

Member since 2018

Years Experience

Nasdaq Clients

Design Workshops Facilitated

Reports Delivered

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MRI Advisory Council Chair of Design

James White is a founding advisory council member of Market Ready Index®, responsible for Experience Design thought-leadership and oversight. As a proactive and influential strategist with 20+ years of consulting and design experience, James has architected brand, product, and customer experiences that have led to triple digital growth for his partners. He Co-chaired Design Forward Summit, is a Designer in Residence at UCSD Design Lab and an active voice in San Diego’s 2024 Design Capital bid.

Professional Experience

Milestones that qualify James to serve as the Chair of Design of Market Ready Index's Advisory Council.

  1. Chief Strategy Officer, FreshForm

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    Lead strategist at FreshForm, an Experience Design Consultancy. Design thinking inspires the passionate team of thinkers, makers and doers to collectively shape personal experiences between brands and their audience.

  2. Strategist, Futurist

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    Challenging business paradigms with design thinking and the pillars of Viability, Feasibility, Desirability, Sustainability

  3. Faculty, San Diego State University

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    Teaching Creativity + Innovation to undergraduate and graduate students in the Fowler College of Business, and abroad.

People. Passion. Purpose.

James is driven by a determination to design with people, rather than designing for people, letting users’ experiences drive decision-making to provide a better experience and a positive and repeatable RoE (Return on Experience).