James White
Chair of Design
Market Ready Index® Advisory Council
Member since 2018
Years Experience
Nasdaq Clients
Design Workshops Facilitated
Reports Delivered
EXPERT
MRI Advisory Council Chair of Design
James White is a founding advisory council member of Market Ready Index®, responsible for Experience Design thought-leadership and oversight. As a proactive and influential strategist with 20+ years of consulting and design experience, James has architected brand, product, and customer experiences that have led to triple digital growth for his partners. He Co-chaired Design Forward Summit, is a Designer in Residence at UCSD Design Lab and an active voice in San Diego’s 2024 Design Capital bid.
Recognized in his Field
Accolades directly related to his professional accomplishments, providing the confidence and leadership required to lead the Advisory Council.
Professional Experience
Milestones that qualify James to serve as the Chair of Design of Market Ready Index's Advisory Council.
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Chief Strategy Officer, FreshForm
Lead strategist at FreshForm, an Experience Design Consultancy. Design thinking inspires the passionate team of thinkers, makers and doers to collectively shape personal experiences between brands and their audience.
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Strategist, Futurist
Challenging business paradigms with design thinking and the pillars of Viability, Feasibility, Desirability, Sustainability
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Faculty, San Diego State University
Teaching Creativity + Innovation to undergraduate and graduate students in the Fowler College of Business, and abroad.
People. Passion. Purpose.
James is driven by a determination to design with people, rather than designing for people, letting users’ experiences drive decision-making to provide a better experience and a positive and repeatable RoE (Return on Experience).
