Chair of Marketing
Market Ready Index® Advisory Council
Member since 2015
MRI Chair of Marketing
My name is Chauncey Smith, and I am an expert in marketing and sales. Throughout my 30-year career, I've honed my expertise in sales and marketing strategy development. Following Peter F. Drucker's goal of marketing strategy — "to plan, organize, integrate, motivate, and measure" — I developed my craft while working for some of the most respected names in healthcare, such as Becton, Dickinson, and Company (BD), GlaxoSmithKline, and Fisher Scientific. In my role with MRI, I seek to drive innovation and above-market performance by combining sharp analytic insight, differentiation, and effective plan implementation.
Recognized in his Field
Accolades directly related to his professional accomplishments, providing the confidence and leadership required to direct and analyze.
Milestones that qualify Chauncey to serve as the MRI Chair of Marketing.
Strategic Marketer, Becton, Dickinson, and Company
Implemented marketing strategies for multi-billion-dollar medical technology company Becton, Dickinson, and Company.
Senior Brand Manager, GlaxoSmithKline
Operational and financial responsibility for a portfolio of prescription dermatology drugs with annual sales of $50 million.
Business Development, Area Vice President, Medsn/Indegene
Developed new business, sold customized e-learning, and provided sales training and marketing solutions for big pharma and medical device companies such as GSK, Abbott, and Wyeth.
Pharmaceutical/Biotech Segment Marketing Manager, Thermo Fisher Scientific
Created value for key stakeholders through three premier brands, Thermo Scientific, Fisher Scientific, and Unity™ Lab Services.
Analytic. Innovative. Disciplined.
Chauncey's IMC expertise comes from deep, involved experiences with corporate, strategic marketing, and sales strategies.