MRI® Dashboard
Real-time reporting of IMC performance to facilitate cross-functional collaboration.
Innovating Sender Analytics.
Real-time Reporting of MarCom Performance
Get the data you need to make informed decisions, facilitate cross-functional collaboration to meet business objectives and increase the ROI on Marketing Communications.
Education
Learn how to define channels, differentiate subchannels, and explore how each is performing
Monitoring
Real-time data and analysis, across all channels and subchannels, in a single dashboard
Validation
An objective perspective from multiple sources generating both quantitative and qualitative data
Reporting
Comprehensive report and executive summary representing performance and benchmarks by channel and subchannel
Presentation
Visual presentation, discussion of data, and channel-by-channel review to improve knowledge transfer
Support
From upload to download, MRI supports clients, agencies and leadership throughout the assessment process
The MRI® Dashboard
Disruptive marketing technology for objectively measuring and monitoring the performance of an Integrated Marketing Communications platform.
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Establish Baseline
Compare initial assessments and benchmarks against third -party business intelligence
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Implement Change
Take action, based on quantitative and qualitative data, to impact Sender Analytics with data-led creativity
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Optimize, Strategy and Insights
Monitor benchmarks, data and visualizations to optimize all channel and subchannel performance
"Whatever we can measure we can manage, grow and improve."
- Alice Heiman, Chair of Sales, Market Ready Index® Advisory Council
What Market Ready Index® Users Say
Insights from Professionals Who Adopt the MRI Platform
With MRI Assessments, our agency can bring objectivity to new clients in order to build trust and relationships.
We can measure every channel with Market Ready Index, which means we can manage every channel.
With MRI, our leadership team can make strategic decisions because the data tells us how to meet our goals.
