Marketing is based on thinking about the business in terms of customer needs and their satisfaction. And it does not include developing the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.
Getting Market Ready: Making Your Business SURGE in 2017 One of my mentors, Keith Hall, once told me he was my Dutch Uncle, which I came to learn included telling me things I didn’t want to hear, but needed to know. Although the candor could be tough to take at times, in the long [...]
The issues identified in MRI Reporting were addressed in MRI Consulting. We were able to talk about every issue they found and discuss my options. In the end, we took all of my issues and turned them into action items. With this list of actions required, I could determine which ones I was going to address and where I needed help.