Market Ready Index™ Assessment – identifying opportunities to grow.
The Market Ready Index Assessment is an objective 10,000-foot view of how well your business is communicating with its target markets, and how prepared you are to compete for sales in your marketplace based on your goals.
Prepared by a team of business experts and academics, each MRI Report scores all channels of communications: branding, marketing, advertising, design, Internet, social media, multimedia, public relations, events and sales.
Inside The Market Ready Index Report
The Market Ready Index Report provides key insights into how a business is communicating across all channels: the positives, the negatives, the missed opportunities and distinct advantages. Identifying the issues impeding business performance helps to address them. Identifying resources that are not working or potentially underutilized helps to develop strategy and can increase a return on investment.
Covered in this report are areas where your branding may need work, and how your marketing and advertising campaigns could be working harder. A review of design assets, websites, social media and multimedia content provide insights into what is currently available and how ell it reflects your brand. A review of recent press releases, events and sales activities provides insights into how well you’re reaching your target audiences or how you could be accessing opportunities better. Marketing assessment compares target audiences to your messages to identify issues you may be ignoring.
The review of all assets at once may offer hidden insights and discover opportunities to deepen your relationship with your clients and customers. Each report is presented by an expert in communications to help businesses understand the issues identified. A copy of the report is provided to each client to document the issues, and to serve as a benchmark for future success.
The Problem with Most Businesses
Most businesses don’t have the ability to create an objective review of their own business. Sometimes they’re too close, or its personal, and they just can’t see.
Most businesses have had multiple people contribute to building their brand. A logo from a staff designer, a tagline from a former marketing director and a different version from everyone that had a need. The result is a mixed batch of images that ill presents the company.
Outside resources are often used ad hoc to provide the parts required for a strategic plan – a website from a web shop, a print campaign from a freelancer, TV spots from a production house. Different people making different parts according to their interpretation of specs don’t always come together as planned.
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What Client’s Say
“MRI is a whole system—and it’s streamlined, not just random. This program is going to be a different approach than most businesses are used to, so people are not going to realize the benefit until afterwards. I wanted to see where it would go, and I’m really happy I did.”
The Market Ready Index program, without a doubt, worked for me. It made me far more successful, and it’s been a lot easier for me to make decisions and guide my communications with a team of professionals backing me every step of the way.
With the MRI Report, we quickly grasped the essence of what we are about as a company and our culture. As we have progressed thru each step of the process it became clear that our Consultant was acting as a member of our Leadership team, concerned about our issues, and acting like our Director of Communications.
It has been a wonderful experience working with this program. Our Consultant has also shown us the value of using social media products to spread the word about the great things we are doing. The Market Ready Index Program has brought a new fresh perspective to our message.
Our Consultant’s leadership of the team put him at the forefront of revitalizing and reshaping our brand into a cohesive and concise achievable strategy that still exists today. The culture within our organization improved tremendously and allowed everyone in our team to become disciples of the plan. I would highly recommend this for any business.
I’ve engaged many consultants and coaches . . . but it wasn’t until I met our Market Ready Index Consultant that I found my Corporate Muse. The man was mildly brilliant. His insights into business dynamics and sales are focused through the lens of communications skills. My business has taken a quantum leap since I began working with Market Ready Index.