MRI® Monitoring
Real-time monitoring and ongoing analysis of an Integrated Marketing Communications program.
The Source for Truth in MarCom™
The Source of Truth in Marketing Communications.
Our Scope
Market Ready Index® Monitoring provides ongoing feedback that answers: “How are we doing?” Integrate business intelligence across all channels to correlate actions to outcomes, providing proof that investments are generating returns.
Our Service
The Market Ready Index® Platform provides secure access to the MRI Dashboard to compare initial analyses against improvement initiatives to understand impact and efficacy of channel and subchannel performance.
Learn how MRI® Monitoring helps improve IMC.
The MRI® Monitoring Dashboard
Disruptive marketing technology for objectively measuring and monitoring an Integrated Marketing Communications channels.
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Establish Baseline
Compare initial assessments and benchmarks against third -party business intelligence
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Implement Change
Take action, based on quantitative and qualitative data, to impact Sender Analytics with data-led creativity
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Optimize, Strategy and Insights
Monitor benchmarks, data and visualizations to optimize all channel and subchannel performance
"Whatever we can measure we can manage, grow and improve."
- Alice Heiman, Chair of Sales, Market Ready Index® Advisory Council
An On-Demand Summary of Channel Performance
Get the data you need, when you need it, to make informed decisions, improve performance, and increase ROI.
Education
Learn how to define channels, differentiate subchannels, and explore how each is performing
Monitoring
Real-time data and analysis, across all channels and subchannels, in a single dashboard
Validation
An objective perspective from multiple sources generating both quantitative and qualitative data
Reporting
Comprehensive report and executive summary representing performance and benchmarks by channel and subchannel
Presentation
Visual presentation, discussion of data, and channel-by-channel review to improve knowledge transfer
Support
From upload to download, MRI supports clients, agencies and leadership throughout the assessment process
What Market Ready Index® Users Say
Insights from Professionals Who Adopt the MRI Platform
With MRI Assessments, our agency can bring objectivity to new clients in order to build trust and relationships.
We can measure every channel with Market Ready Index, which means we can manage every channel.
With MRI, our leadership team can make strategic decisions because the data tells us how to meet our goals.
