MRI® Monitoring

Real-time monitoring and ongoing analysis of an Integrated Marketing Communications program.


The Source for Truth in MarCom™

The Source of Truth in Marketing Communications.

Our Scope

Market Ready Index® Monitoring provides ongoing feedback that answers: “How are we doing?” Integrate business intelligence across all channels to correlate actions to outcomes, providing proof that investments are generating returns.

Our Service

The Market Ready Index® Platform provides secure access to the MRI Dashboard to compare initial analyses against improvement initiatives to understand impact and efficacy of channel and subchannel performance.

Learn how MRI® Monitoring helps improve IMC.

The MRI® Monitoring Dashboard


Disruptive marketing technology for objectively measuring and monitoring an Integrated Marketing Communications channels.

  1. 1
    Establish Baseline

    Compare initial assessments and benchmarks against third -party business intelligence

  2. 2
    Implement Change

    Take action, based on quantitative and qualitative data, to impact Sender Analytics with data-led creativity

  3. 3
    Optimize, Strategy and Insights

    Monitor benchmarks, data and visualizations to optimize all channel and subchannel performance

"Whatever we can measure we can manage, grow and improve."

- Alice Heiman, Chair of Sales, Market Ready Index® Advisory Council

Features

An On-Demand Summary of Channel Performance


Get the data you need, when you need it, to make informed decisions, improve performance, and increase ROI.

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Education

Learn how to define channels, differentiate subchannels, and explore how each is performing

Monitoring

Real-time data and analysis, across all channels and subchannels, in a single dashboard

Validation

An objective perspective from multiple sources generating both quantitative and qualitative data

Reporting

Comprehensive report and executive summary representing performance and benchmarks by channel and subchannel

Presentation

Visual presentation, discussion of data, and channel-by-channel review to improve knowledge transfer

Support

From upload to download, MRI supports clients, agencies and leadership throughout the assessment process

What Market Ready Index® Users Say


Insights from Professionals Who Adopt the MRI Platform

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With MRI Assessments, our agency can bring objectivity to new clients in order to build trust and relationships.

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We can measure every channel with Market Ready Index, which means we can manage every channel.

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With MRI, our leadership team can make strategic decisions because the data tells us how to meet our goals.

Chief Executive Officer
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