MRI® Consulting

An innovative discipline based on data, analysis and best practices of Integrated Marketing Communications.


The Source for Truth in MarCom.™

Turning data and issues into strategic action items

Our Scope

Market Ready Index® Consultants provide expertise for integrated marketing communications across all channels: branding, marketing, advertising. design, internet, social media, multimedia, public relations, events, and sales.

Our Service

Consultants facilitate the Market Ready Index® framework to examine trends, within context, in order to understand the data, qualify opportunities and provide critical insights on performance.

Learn how MRI® Consulting can provide the source of truth for MarCom.

The MRI® Consulting Process


A disciplined approach to impact performance for Integrated Marketing Communications programs.

  1. 1
    Goals and KPIs

    Identify goals, gain consensus and establish key performance indicators

  2. 2
    Objective and Confidential

    An in-depth review of context, data and analysis for the optimization of marketing investments

  3. 3
    Management and Implementation

    Executive facilitation of meetings, planning, project management and reporting

Discipline is required to manage change. Everything else is fluff.

- James White, Chair of Design, Market Ready Indexu® Advisory Council

Features

The Optimization of Channel Performance


Objective analysis to make informed decisions, improve performance, increase ROI.

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Examination

A disciplined approach within context, measured against best practices with human intelligence

Evaluation

An objective assessment from multiple analysts generating both quantitative and qualitative data

Collaboration

An adjunct team member working to support organizational goals, and optimize team performance

Reporting

Comprehensive report and executive summary representing performance and benchmarks by channel and subchannel

Presentation

Executive presentation, discussion of data, and channel-by-channel review to improve knowledge transfer

Support

From upload to download, MRI supports clients, agencies and leadership throughout the assessment process

What Market Ready Index® Users Say


Insights from Professionals Who Adopt the MRI Platform

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With MRI Assessments, our agency can bring objectivity to new clients in order to build trust and relationships.

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Our department can measure every channel with Market Ready Index, which means we can manage every channel.

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With MRI, our leadership team can make strategic decisions because the data tells us how to meet our goals.

Chief Executive Officer
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