Insights from Experts in Communications

Attitudes on the use of Social Media in Healthcare Communications

2018-06-15T17:40:53+00:00

Abstract Social media has become a mainstay of communication between business-to-business and business-to-consumer endeavors. However, lacking is a fair and balanced discussion of the risks and benefits of utilization and implementation, in particular, within healthcare communications. Our research objective is to assess current attitudes of healthcare, pharmaceutical and life sciences executives on the topic. [...]

Attitudes on the use of Social Media in Healthcare Communications2018-06-15T17:40:53+00:00

Finding the ROI in MRI: A Client’s Perspective on the Market Ready Index

2018-05-21T16:47:45+00:00

When you’re a small business or an entrepreneur, you check out a lot of things and you try a lot of things. Sometimes they work, and sometimes they don’t, but at least you checked it out. This is a commonly adopted strategy of many businesses: trial-and-error. A Client’s Perspective on [...]

Finding the ROI in MRI: A Client’s Perspective on the Market Ready Index2018-05-21T16:47:45+00:00

Market Ready Index: A Client’s Perspective

2018-05-11T15:37:43+00:00

As a franchise owner in East Aurora, New York, I make investments every day to ensure my business’ success. Wellness and weight loss is a very competitive space, and I have to make smart investments to compete. At the heart of these investments is a discussion: “Is it worth it?” That’s always the underlying concern for [...]

Market Ready Index: A Client’s Perspective2018-05-11T15:37:43+00:00

Tweeting @DoctorWelby: Practical Examples of Social Media in Healthcare

2018-06-15T17:38:55+00:00

Abstract This article will examine high yield opportunities for healthcare and healthcare related companies to consider when evaluating the potential for social media within their integrated marketing communication plans. There is a considerable and justifiable amount of perceived risk for any healthcare organization when evaluating the potential rewards that this direct channel could provide. [...]

Tweeting @DoctorWelby: Practical Examples of Social Media in Healthcare2018-06-15T17:38:55+00:00