One of the biggest investments for any business is in the communications it needs to reach its customers: all of the different ways a business can reach its target in its market. Some of the channels will reach your customers—and some will not—but all of them will cost something: time, money, or emotion.
When Dr. Quinn answered these queries objectively, the answer was, “I don’t know.”
With each attempt the business owner asks themselves, at one point or another, “Is what we are doing working? Are we reaching our customers? Are we really prepared to compete in an overcrowded marketplace?”
As Dr. Quinn notes, one of the major benefits of the MRI is the educational component—providing business owners with the knowledge they need to make informed decisions. The MRI Report is designed to help clients prepare for long-term success by expanding their knowledge and understanding of communications, all while producing short-term results for improving their channels of communications.