Display advertising — sometimes called “digital display advertising” — refers to graphic- or text-based advertisements strategically placed online.
Display advertising reaches consumers online, via personal computers, laptops, smartphones, or tablets. Using graphics and/or text, display advertisements appear on targeted websites, social media platforms, and/or apps to promote a brand, product, or service. Display ads typically appear as banners and embedded graphics and may or may not directly match the style of the platform upon which they appear.
Display advertising can transform the way your business reaches prospects. By integrating these advertising efforts with clear, concise call-to-action buttons, your company can quickly send leads into your sales funnel, initiating the purchasing process. Using data analysis and tracking, Internet ads are also trackable and scalable, helping you understand exactly where you should invest more/less money to create the most efficient advertising campaigns
References
https://www.merriam-webster.com/dictionary/branding