MRI Advisory Council, Chair of Branding
Miro Copic is the President of the Market Ready Index® Advisory Council, responsible for the oversight and direction of Branding. He is the Co-Founder and Principal Partner at Bottomline Marketing LLC, a strategic brand consulting firm that helps companies unlock significant value in their marketing discipline. For over 3 decades I have spent scaling businesses, turning around divisions and relaunching products for billion dollar, multi-national conglomerates.
Experienced scaling businesses, turning around divisions and relaunching products for billion dollar, multinational conglomerates.
Represents San Diego State University as media speaker on marketing, branding, and business issues in local and national press.
VP, Marketing,Sales and Product Development,
News Corporation (SKY Latin America)
Employee number 13: focus on leading marketing, sales, public relations and product development functions for Newscorp's satellite TV business in Latin America: $21M budget, 6 direct reports, 50+ regionally based employees.
SVP Marketing & Product Management,
Oversaw a marketing budget of $38 million with a global responsibility for over 13 leading brands. Relaunched Dungeons and Dragons, Magic, the Gathering, the first online game at that time.
Lecturer, San Diego State University
Lecturer in the MBA Program teaching Strategic Brand Management and Marketing 101 in the School of Business representing SDSU as media speaker on marketing, branding, and business issues
Co-Founder & Principal Partner, BottomLine Marketing
Enable companies to better understand how to use their brand and brand extensions towards accomplishing larger key business milestones.
Leads strategic brand consulting firm that helps companies unlock significant value in their marketing discipline.
For over 3 decades, responsible for Pepsico, Frito Lays, Savoy Brands, Warner Brothers, Disney, Turner, Fox, Saban and more.