MRI Advisory Council, Co-Chair Integrated Marketing
Joel Layton is the Co-Chair of Integrated Marketing, bringing over 20 years of professional experience to the Market Ready Index® Advisory Council. Throughout his career, Joel has served as a ravenous eCommerce and digital marketing executive, helping multiple organizations throughout consumer electronics, health and wellness, apparel, and business services find solutions that drive customer engagement and generate revenue.
Located in New York Metro | firstname.lastname@example.org
Drove strategy for Rue21 retail and online to increase revenue from 36M to 70M in only 18 months.
Created brand strategy for Lands End to amplify digital footprint and expand demographics.
Senior Director, User Experience, Simplexity
Developed first mobile site for wirefly.com, leading to a 20 percent increase in revenue as mobile shopping begins.
Vice President, eCommerce & Digital Marketing, Medifast
Directed and launched a variety of integrated marketing communications initiatives, including a YouTube takeover which increased brand awareness by 25% and boosted revenue by 15% for the period.
Vice President, Digital Marketing, rue21
Owned responsibility of all digital customer acquisition channels and traffic drivers and crafted digital marketing strategy for apparel company rue21.
Vice President of eCommerce and Digital Marketing, ADP
Launched first eCommerce-based experience to target digital B2B buyers in the Human Capital Management space.