MRI Chair of Marketing
My name is Chauncey Smith, and I am an expert in marketing and sales. Throughout my 30-year career, I've honed my expertise in sales and marketing strategy development. Following Peter F. Drucker's goal of marketing strategy — "to plan, organize, integrate, motivate, and measure" — I developed my craft while working for some of the most respected names in healthcare, such as Becton, Dickinson, and Company (BD), GlaxoSmithKline, and Fisher Scientific. In my role with MRI, I seek to drive innovation and above-market performance by combining sharp analytic insight, differentiation, and effective plan implementation.
Strategic Marketer, Becton, Dickinson, and Company
Implemented marketing strategies for multi-billion-dollar medical technology company Becton, Dickinson, and Company.
Senior Brand Manager, GlaxoSmithKline
Operational and financial responsibility for a portfolio of prescription dermatology drugs with annual sales of $50 million.
Business Development, Area Vice President, Medsn/Indegene
Developed new business, sold customized e-learning, and provided sales training and marketing solutions for big pharma and medical device companies such as GSK, Abbott, and Wyeth.
Pharmaceutical/Biotech Segment Marketing Manager, Thermo Fisher Scientific
Created value for key stakeholders through three premier brands, Thermo Scientific, Fisher Scientific, and Unity™ Lab Services.