Getting Ready for Your Market Ready Index™

The Market Ready Index™ (MRI) is a unique program that helps businesses understand how prepared they really are to speak to their customers and compete for sales.

The Market Ready Index™ is a best-practices evaluation tool designed by practicing communications experts and educators and developed by experienced facilitators with a proven methodology for developing effective communications.


Based on these best practices, an MRI Report measures your business against the best practices from all types of communications: Branding, marketing, advertising, design, Internet, social media, multimedia, public relations, events and sales.


The MRI report offers interesting and thought-provoking insight into the lack of preparedness of many entrepreneurs to properly market their products and services to their respective audiences. The resulting data provides benchmarks and identifies specific areas for improvement.

Work one-on-one consulting with a communications professional to receive clear direction on how to address the problems identified in a report. Discuss and develop a strategy that addresses report issues and defines how to proceed in improving market readiness.

Services provide the professional, creative and technical resources businesses need to address the priorities identified in the MRI report and prioritized during consulting. Work is completed as outlined during consulting: on time, on task and on budget.

When you receive your link to your Market Ready Index™, you will be able to begin sharing your information with us.

Business Profile will ask questions about your business, like the legal business name, location and the point of contact we’ll work with during this process.

Branding examines the name, symbol or design that identifies and differentiates a product from other products. This section will identify your business name, key phrases and visuals you use to differentiate yourself from the competition.

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients and partners. Here we will ask you to discuss the materials you use to promote your business–other than paid advertising.

Advertising works to call the public’s attention to your business, usually for the purpose of selling products or services, through the use of various forms of media, such as print, broadcast, outdoor or online. Here you will have you talk about the paid messages you place–and where you place them–to promote your business.

Design helps a business influence and guide the construction of an object or a system, sometimes used as a synonym for graphic design. This section will identify the creative materials that are still seen by your customers.

Internet is a term most familiar aspect of the Internet is the World Wide Web, which consists of various interlinked websites. In this context it is a powerful tool for business, and you’ll identify how you utilize it in your MRI.

Social Media is defined as “people using content and technology to communicate within a social network” and is becoming an increasingly popular tool for business. Here, you’ll identify all of your company’s social media accounts.

Multimedia uses a combination of different content forms, including a combination of text, audio, still images, animation, video or interactivity.Here you will upload and share any audio, video, image and other types of files you use to promote your business.

Public Relations uses the public eye, word-of-mouth and other nonpaid forms of promotion to influence the feelings, opinions, or beliefs about a company and/or its products or services. In this section, you will talk about how you communicate with the public through news outlets and the media.

Events is used to describe a happening, a planned public occasion either arranged or attended by your business. Here you will identify any on-site happenings you arrange to draw attention to your company and/or meet potential customers and partners.

Sales includes any of a number of activities designed to promote customer purchase of a product or service. In the last section you will finalize the MRI, pinpointing how you sell and to whom you are selling.


Once you complete the MRI, our team will analyze your responses and generate a complete report. Your score will reflect the quantity of communications within the each channel, as well as the quality of those communications.

With this information and samples of the work, we can identify where you’re excelling and where you’re lacking, providing the insight and data to help you better present your products and services to your target market. 

Get ready.

We’ll be sending you an email shortly with more information and a link to begin. In the meantime, if you have any specific questions about your Market Ready Index™ please call Client Support at 844-IDEAHAUS or e-mail

By | 2017-03-19T17:28:49+00:00 August 18th, 2015|Uncategorized|0 Comments

About the Author:

Kevin Popović is the Founder of Ideahaus®, an award-winning creative communications agency that helps B2B, B2C and Non-Profit organizations build their brands and increase sales. He is also the author of "20YEARS Communications: 20 Leaders, 20 Questions, 100's of Lessons" and "Satellite Marketing: Using Social Media to Create Engagement."

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